Why social media?
Social Media is revolutionizing the way that people communicate. No longer do barriers exist based on distance, or even computer skills. Social communities such as Facebook require simply an internet connection to reach millions of people. Peer groups and communities are formed based on common interest, activity or belief and are accessible any time, any place.
Taking part in a social network has become the most popular online activity, and nearly 23 percent of all time spent on the internet is spent on social media sites...
Read MoreAre you ready to go social?
Social media is not rocket science, but it is a commitment and for many companies, a change in culture. As the name implies social media is social. Its very nature is about interacting with clients and creating a community around you in which you will be an active participant, but not always the leader.
Most companies are very good at one-sided communications with extensive public relations or advertising campaigns. Many of these same companies also have extensive customer service departments. Unfortunately, even in the best of companies, these departments don't always sync up and fail to connect the incoming communications with the outgoing messages...
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