About Nicole
My education and early career were in the field of public relations, but over the years my career evolved to include brand strategy, product development, pricing strategy and e-commerce.
I have had the opportunity to work in industries as varied as entertainment, government and finance. Though I've learned countless lessons over the past 10 years, the one that has applied everywhere I've ever worked is to be truly successful you must know and appreciate your audience.
The emergence of social media marketing caught my interest years ago not only because of its cultural impact, but also because it is truly changing the rules of business. No longer can companies operate in secret silos and expect their clients to be happy about the surprises in store. Consumers know what they want and they expect the companies they do business with to deliver. Those companies that are coming to the table and engaging with their clients through social communication are seeing success; those who don't are left behind.
I help companies of all sizes evaluate their current business strategy and implement social media marketing tactics to better how to engage with their clients and prospects. It may be as simple as creating a fan page on Facebook or it may involve the network of designers, developers and copy writers that may be engaged under the Social Light umbrella in order to create a unique presence exclusive to your company.
I'm excited to talk with you and get started, so please contact me and let me assist in guiding your online presence!
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