Social Light

Social Media Services

Social Light offers a comprehensive package of services that is customizable to the budget and level of support requested by each client

Social Media Strategy

Social Light works with you to determine the best way to integrate social media into your overall business strategy. By understand the your businesses overall goals, Social Light will assist in creating goals for social media campaigns and set a realistic plan to achieve them, maximizing time and available resources.

Branding Review

As social media should be part of an overall business plan, not an isolated operation, Social Light can conduct a review of all current digital properties and assess how the company is currently perceived online and on the social web.

*This review may extend to include a comprehensive usability review of the company's own website and assess the client experience.

Competitor Analysis

Unlike standard websites, social media provides a unique opportunity to differentiate yourself from your competition and allow your clients and prospects to get to know your company and the people behind it. Thus no social media campaign should be exactly alike; however, it is still important to understand both the successes and failures of your competitors and how your industry as a whole is fairing on social media.

Social Light can conduct an assessment of specific competitors and show how you rate against them in conversational buzz, as well as how you rank in the industry as a whole. In an ongoing strategy engagement, periodic measurements can be used to assess campaign growth and success.

Content Development

Many companies struggle to make the transition from one-way communications to two-way conversations. Social Light can assist in social media content development to help you find your own voice and make your content more conversational.

Tracking & Monitoring

There is much more to a successful social media campaign than the number of fans and followers you gain. Social Light will work with you to develop a set of metrics that makes sense for your campaign and can assist in tracking and monitoring the campaign development.