Social Media is revolutionizing the way that people communicate. No longer do barriers exist based on distance, or even computer skills. Social communities such as Facebook require simply an internet connection to reach millions of people. Peer groups and communities are formed based on common interest, activity or belief and are accessible any time, any place.
Taking part in a social network has become the most popular online activity, and nearly 23 percent of all time spent on the internet is spent on social media sites.
This cultural phenomenon has affected the business community in a wide variety of ways. Not only is there a new frontier to explore through social marketing campaigns, but customer expectations have changed. Social media has created an expectation of instant gratification and clients demand open, honest communication from companies. In short, your customers want to hear from you and they don't want to be kept waiting!
Companies that choose to participate in social conversations are reaping the rewards. Some companies tap into the collective wisdom of their customers to help develop new products and gather client insights. Others offer special deals or exclusive content for their fans and followers. Many companies focus on customer service and customer retention. Regardless of the specific strategy employed, companies that are clear in their intentions and truly interact with their online community are creating advocates that are in turn selling their brand more powerfully than their own marketing department.
You may or may not be aware that there are conversations taking place online every day that could further your business goals, increase your network, and ultimately spread your message.
Ready to learn more, but not sure where to begin? Contact Nicole Krug at Social Light to begin developing a social media marketing strategy that will guide your online presence.
